Amazon Unveils Four Nova 2 Models and Two AI Services at re:Invent

December 2, 2025

Details

  • Amazon debuted four new Nova 2 models, Nova Forge for custom model development, and Nova Act for AI-driven browser automation at AWS re:Invent on December 2, 2025.
  • Nova Forge allows enterprises to inject proprietary data at multiple training phases, enabling tailored model creation for specific business needs without starting from scratch.
  • Nova Act introduces AI agents capable of browser-based UI automation with reported 90% reliability, catering to workflow automation demands.
  • The Nova 2 models deliver enhanced price-performance across reasoning, multimodal processing, coding, and agentic tasks, strengthening Amazon's competitive stance with cost-effective AI.
  • This expansion builds on Amazon’s previous Nova model releases and follows a wave of agentic AI agent launches from industry leaders, positioning Amazon against OpenAI, Google, and Anthropic.

Impact

Amazon’s launch marks a pivotal move to empower enterprises with customizable, reliable AI solutions amid rapidly intensifying market competition. By combining advanced models and new services, Amazon is taking direct aim at rivals such as OpenAI and Google. The strategy is likely to accelerate enterprise adoption of proprietary AI deployments optimized for both efficiency and innovation.

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