Google Rolls Out AI Mode, Android XR Glasses, and New Creative Tools in May Update

June 5, 2025

Details

  • Google introduced AI Mode in U.S. Search, adding advanced AI-driven reasoning, multimodal understanding, and a new Deep Search for delivering more comprehensive results, available starting summer 2025.
  • The launch of Android XR glasses incorporates Gemini AI for hands-free controls and navigation, with collaborations underway with leading hardware manufacturers.
  • AI-powered shopping enhancements now allow users to virtually try on apparel via photo uploads and use AI-assisted checkout within Search.
  • The new Flow filmmaking tool enables cinematic AI video creations, complete with sound effects and advanced scene composition features.
  • Google also announced an AI Ultra subscription for premium model access, alongside broader availability of its AI Pro services for international student users.

Impact

Google's expanded AI offerings push it further into direct competition with OpenAI’s ChatGPT and Meta’s AI eyewear, particularly as Deep Search rivals ChatGPT’s Deep Research. With Flow, Google aims to capture creative audiences from video AI leaders like Runway. The subscription expansions underscore Google’s ongoing strategy to monetize advanced AI tools across consumer and enterprise markets.

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