Google Rolls Out Veo 3 GA in Gemini API and Cuts Prices in Half

September 8, 2025

Details

  • Google AI Developers has shifted Veo 3 and its faster counterpart, Veo 3 Fast, from preview to general availability within the Gemini API.
  • Pricing has been reduced immediately to $0.40 per second for Veo 3 (down from $0.75) and $0.15 per second for Veo 3 Fast (down from $0.40), representing a 50 percent drop.
  • Both models now support 9:16 vertical video and 1080p HD output, catering to platforms like TikTok and Instagram Reels, as well as other mobile-first channels.
  • Developers can experiment with new workflows via the MediaSim demo app, which comes with the open-source tldraw SDK for precise storyboard editing.
  • Comprehensive new documentation and sample code are available, allowing for production-level deployment with no wait-list or quota limits.
  • All updates and pricing are active as of September 8, 2025, across every region where Gemini API is offered.

Impact

Google's aggressive price cuts directly challenge key players like Runway, Pika Labs, and OpenAI, intensifying the race in AI-powered text-to-video tools. The reduced costs make this technology accessible to a broader range of creators, from indie studios to major brands, potentially accelerating adoption as a staple in marketing strategies. By deepening vertical video support and integrating it into the comprehensive Gemini platform, Google may influence industry standards and attract more developer interest worldwide.

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