IBM and UFC Roll Out Real-Time AI Insights Platform for Live Fights

November 14, 2025

Details

  • IBM and UFC have unveiled In-Fight Insights, an AI-powered live alert platform designed to track and display real-time milestones, records, and streaks during UFC matches. The platform will debut at UFC 322 on November 15, 2025, at Madison Square Garden.
  • The system is powered by IBM watsonx, underscoring IBM’s new role as the Official AI Partner of UFC. It marks the first time live, in-fight analytics are being delivered as part of the broader UFC Insights Engine collaboration announced in November 2024.
  • In-Fight Insights leverages a dataset with 13.2 million points from more than 20 years of UFC competition, incorporating profiles from over 2,400 athletes, both past and present. The AI analyzes this information to identify significant fight moments and records in real time.
  • The platform delivers immediate data-driven insights to broadcasters, commentators, and UFC production teams, enabling more dynamic storytelling during live coverage. All data also feeds into the UFC Insights Engine for future analysis and research opportunities.
  • This launch moves UFC beyond traditional post-fight analysis by integrating real-time intelligence into live events, solving the challenge of delivering both speed and analytical depth. UFC and IBM intend to expand the platform across all touchpoints, including social media, live broadcasts, and arena experiences.

Impact

The debut of In-Fight Insights puts UFC at the leading edge of sports analytics, illustrating a pivotal shift for AI in live event coverage. As interest in MMA grows worldwide, this collaboration not only boosts real-time storytelling but also enhances the overall viewer experience. The move signals a wider trend among sports leagues to embrace AI-driven tools for audience engagement and broadcast innovation.

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