Meta Unveils AI Video Editing Tools on Apps and Web

Details

• Meta introduced generative AI video editing capabilities on June 11, 2025, available through the Meta AI app, Meta.AI website, and Edits app.
• The tools provide over 50 preset prompts to adjust outfits, backgrounds, lighting, and visual styles such as graphic novel or video game effects.
• Users can edit 10-second video clips for free and share results directly to Facebook, Instagram, or Meta's Discover feed.
• The launch extends Meta’s previous AI video research, including Movie Gen models from 2024 and Make-A-Scene from 2022.
• Meta partnered with content creators to develop prompt options and aims to introduce custom, text-based editing by the end of 2025.

Impact

By embedding advanced video editing into its platforms, Meta is stepping up competition with CapCut and other AI-driven video tools. This release makes sophisticated editing more accessible and could drive both user engagement and creator loyalty on Meta’s social networks. The development highlights Meta's intent to lead in multimodal consumer AI, with implications for evolving short-form video creation.