Meta Unveils Ray-Ban Display Glasses with Neural Wristband Control

September 17, 2025

Details

  • Meta introduced the Ray-Ban Display glasses at Connect 2025, featuring a full-color display and hands-free controls via the new Neural Band EMG wristband.
  • The product was announced by Mark Zuckerberg, highlighting Meta's effort to merge advanced display, AI, audio, and camera technologies into a stylish wearable device.
  • The Neural Band interprets subtle muscle signals and finger movements, allowing users to control the glasses using wrist gestures instead of physical touch or smartphones.
  • Strategically, Meta aims to capture a larger share of the wearable computing market with a $799 starting price, positioning these glasses between basic smart eyewear and future AR devices.
  • The initial rollout targets the US market with sales starting September 30, and plans for international expansion by the end of the year.

Impact

Meta's latest launch sets a new benchmark for consumer wearables by successfully combining display technology with neural interface controls—a first for the industry. This move strengthens Meta's advantage as Apple and other competitors race to develop similar products, and could speed adoption of hands-free computing as a norm in everyday tech experiences.

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