Meta Unveils Vibes: AI Video Feed in Meta AI App

September 25, 2025

Details

  • Meta introduced Vibes on September 25, 2025, an AI-powered video feed built into the Meta AI app and meta.ai, enabling users to create, remix, and share short-form AI-generated videos.
  • Vibes is developed by Meta Platforms, targeting both creators and everyday users interested in AI-driven content creation tools within Meta's environment.
  • Features include generating videos from text prompts, remixing existing videos by adding music and altering visuals, and enhancing user-uploaded photos and videos with AI.
  • The launch evolves Meta's AI app from its earlier incarnation as the Meta View companion for Ray-Ban glasses, now offering expanded sharing across Instagram and Facebook Stories and Reels.
  • Vibes debuts after Meta's AI reorganization into Superintelligence Labs, reflecting its push into personalized feeds using AI amid rising demand for generative content.

Impact

With Vibes, Meta aims to compete directly against TikTok by focusing on AI-generated content rather than conventional user-generated videos. This launch strengthens Meta's integrated ecosystem, enabling cross-platform sharing and aligning with broader trends in generative AI. The move could set Meta apart in the fast-growing market for AI video and creative tools.

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