NVIDIA GeForce NOW Upgrades to Blackwell RTX Architecture in September

Details

• NVIDIA announced its Blackwell RTX architecture will upgrade GeForce NOW in September 2025, delivering RTX 5080-class performance (62 TFLOPs, 48GB VRAM) without membership price increases.
• GeForce NOW partners include Comcast, Deutsche Telekom, Discord, Epic Games, and Brothers Picture for the India expansion launching November 2025.
• Key features include DLSS 4 for up to 5K 120 FPS streaming, Cinematic Quality Streaming with AI-enhanced visuals, and Install-to-Play that doubles the game library to 4,500+ titles via cloud storage.
• This represents the service's largest upgrade, significantly enhancing performance over the current RTX 4080-class infrastructure and expanding device support to Steam Deck, LG TVs, and racing peripherals.
• Telecom integrations (Comcast DOCSIS, Deutsche Telekom 5G+) target sub-30ms latency, while Discord partnership enables Fortnite streaming trials without game ownership.

Impact

This upgrade challenges traditional console models by delivering high-end PC performance via subscription without hardware shifts. Strategic telecom partnerships and India expansion address latency barriers, potentially accelerating global cloud gaming adoption as infrastructure matures over the next 12-24 months.