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Details
- The Premier League has introduced the AI-powered Premier League Companion, built on Microsoft Copilot and Azure OpenAI Service, accessible through its official app and website.
- This tool is a result of a five-year strategic partnership, establishing Microsoft as the league's official cloud and AI partner.
- The Companion delivers personalized content, statistics, and answers to fan questions by tapping into 30 seasons of stats, 300,000 articles, and 9,000 videos from the league’s archives.
- The collaboration also entails migrating the Premier League’s core systems to Azure for scalability and security, while Microsoft 365, Dynamics 365, and Power Platform will streamline league operations.
- Future releases are set to introduce multilingual capabilities, voice interaction, Fantasy Premier League integration, and real-time match insights.
Impact
This alliance redefines fan engagement for the Premier League's 1.8 billion followers by offering tailored, easily accessible content. The move positions Microsoft as a key innovator in sports technology, setting a high benchmark for AI adoption across global sports leagues. As AI capabilities expand, fans can expect a richer, more interactive experience with the sport they love.
