Salesforce Acquires AI Prospecting Firm Bluebirds to Enhance CRM Platform

Details

• Salesforce has entered into a definitive agreement to acquire Bluebirds, an AI-powered prospecting platform focused on automating lead identification and sales engagement.
• Bluebirds leverages agentic technology and real-time data from public sources, CRM systems, and intent signals to prioritize high-potential accounts and craft personalized outreach strategies.
• After the acquisition, Bluebirds’ tools will be integrated into Salesforce’s Sales Cloud and the company’s broader AI initiative, Agentforce, to automate pre-sales tasks and boost sales team productivity.
• This deal follows Salesforce’s recent AI acquisition of Convergence.ai and is aimed at expanding its AI-driven sales automation ecosystem.
• The transaction is expected to close in Salesforce’s third fiscal quarter of 2026, bringing Bluebirds’ expertise in sales data and agentic systems to the suite of existing Salesforce platforms.

Impact

By acquiring Bluebirds, Salesforce advances its competitive edge in AI-powered CRM, taking direct aim at rivals such as HubSpot. The move reflects a growing industry push to automate manual prospecting and optimize sales workflows using sophisticated AI, reinforcing Salesforce’s leadership in enterprise sales technology.