Salesforce Acquires Informatica for $8 Billion to Bolster AI Data Strategy

Details

• Salesforce has announced an $8 billion acquisition of Informatica, offering $25 per share for all outstanding stock, with the deal expected to close in early fiscal 2027.
• The acquisition aims to fuse Informatica’s AI-driven data catalog, governance solutions, and master data management with Salesforce's CRM ecosystem, enhancing its enterprise-focused AI infrastructure.
• Strategic integrations include unified metadata management for Agentforce AI agents, enriched customer insights for Salesforce Data Cloud, and advanced analytics within Tableau.
• This represents Salesforce’s largest purchase since acquiring Slack for $28 billion in 2021, highlighting a heightened push into AI infrastructure amid intensifying industry competition.
• The planned integration will prioritize improved data transparency, contextual awareness, and data governance, essential for advancing reliable autonomous AI capabilities.

Impact

With Informatica’s technologies, Salesforce moves to directly challenge rivals like Microsoft and Google in the race to build robust, governed AI-powered platforms. The acquisition deepens Salesforce’s commitment to regulated industries, responding to mounting enterprise demands for auditable and trustworthy AI. It also signals a trend toward consolidation as CRM leaders aim to vertically integrate data management and AI tools.