Salesforce Acquires Qualified to Boost Agentic AI Marketing for Enterprises

Details

• Salesforce has entered into an agreement to acquire Qualified, a top provider of agentic AI marketing solutions, with the deal expected to close in the first quarter of its 2027 fiscal year pending regulatory review.
• Qualified was founded by former Salesforce executives, led by CEO Kraig Swensrud, and operates as both a Salesforce AppExchange partner and a Salesforce Ventures portfolio company.
• Qualified's flagship product leverages conversational AI to transform websites, autonomously engaging and qualifying inbound buyers, providing real-time intent data, and scheduling meetings to generate sales pipeline through “always-on” AI agents.
• This acquisition will advance Salesforce’s Agentforce platform by integrating Qualified’s agentic marketing technology, allowing Salesforce customers to automate pipeline generation and scale their sales and marketing operations.
• Agentic marketing uses automation to manage the complete customer journey, from lead qualification and personalized campaigns to campaign optimization, freeing marketers to focus on strategic initiatives rather than routine processes.

Impact

By acquiring Qualified, Salesforce is sharpening its edge in the rapidly growing market for AI-powered enterprise marketing solutions. Integrating Qualified's technology will enhance Salesforce's ability to deliver autonomous, scalable marketing experiences, putting further pressure on rivals such as Microsoft and Google to step up their enterprise AI offerings. The move reflects an industry-wide shift toward agentic platforms that promise greater efficiency and customer engagement in B2B sales.