Salesforce Announces $6 Billion UK Investment to Establish AI Hub

Details

• Salesforce has committed $6 billion to its UK operations through 2030, building on its earlier $4 billion pledge from 2023 and strengthening the UK as its largest market outside the US.
• The funding will support the creation of a European AI hub in London, leveraging recent acquisitions and expanding partnerships across the region.
• Salesforce will prioritize deploying its Agentforce platform, aiming to transform enterprises with autonomous AI agents that work alongside people in customer service and other fields.
• Annual recurring revenue for Salesforce's Data Cloud reached $900 million by Q4 of fiscal 2025, and total AI-related ARR topped $1.2 billion by Q2 of fiscal 2026, reflecting robust demand for its AI-powered CRM offerings.
• The investment aligns with the UK government's AI readiness initiatives, including a readiness score of 78.9 and a national AI growth plan highlighted in the Autumn Budget 2024.

Impact

Salesforce’s expanded investment signals heightened competition with Microsoft’s £2.5 billion UK AI pledge and AWS’s $10.5 billion regional drive. This strategic move underscores growing momentum in Europe's AI market and positions Salesforce to capture a larger share as the UK’s AI sector is projected to hit $1 trillion by 2035.