Salesforce, Stripe, and OpenAI Unveil Instant Checkout with Agentic Commerce Protocol

October 14, 2025

Details

  • On October 14, 2025, Salesforce announced a partnership with Stripe and OpenAI to launch an Instant Checkout integration powered by the new Agentic Commerce Protocol (ACP). This initiative allows merchants using Agentforce Commerce to enable conversational AI shopping experiences.
  • Salesforce provides the Agentforce Commerce platform, Stripe supplies secure payment infrastructure via its Link product, and OpenAI brings advanced conversational AI integration, leveraging ChatGPT's 800 million weekly users for broad reach.
  • The ACP, co-created by Stripe and OpenAI, offers a standardized framework for retailers to interact with consumers through AI agents, facilitating instant checkout, product discovery, and tailored recommendations while ensuring data privacy and brand control.
  • This partnership extends previous Salesforce and Stripe collaborations such as Salesforce Payments, and comes alongside the rollout of Guided Shopping, allowing merchants to deploy branded shopper agents on their storefronts connected to Customer 360 services. Research cited by Salesforce shows nearly half of AI-assisted shoppers are open to agents making purchases on their behalf.
  • Integration of Agentforce Commerce with ChatGPT is set for release later in 2025, with OpenAI’s latest models already available in Agentforce. The effort is designed to let merchants capture consumer demand within conversational channels, shifting retail from conventional websites to AI-driven, multi-surface transactions.

Impact

This partnership is set to accelerate the rise of agentic commerce, where AI agents manage purchases for shoppers and redefine digital retail. By introducing ACP as an open protocol, Salesforce, Stripe, and OpenAI aim to shape the core infrastructure for AI-powered transactions, challenging competitors like Amazon, Shopify, and Google. The move leverages strong consumer interest and positions these companies at the forefront of the next evolution in AI-commerce.

Read more