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Details
- Synthesia has launched Generative Assets, enabling enterprise customers to create AI-generated videos and images on its platform using Google’s Veo 3 model, with initial rollouts in July 2025 and full access for all enterprise users by August.
- This integration brings together Synthesia’s existing text-to-video technology and Veo 3’s advanced features, including native audio generation, realistic physics, and multi-language capabilities, moving beyond the limitations of stock media libraries.
- Enterprise users can input text prompts to generate customized assets, such as realistic machinery animations for safety training, which can be directly integrated with AI avatars. Access to these features requires Synthesia Credits, which are usable across the platform’s suite of generative tools.
- Veo 3 offers 1080p high-definition output, image-to-video animation, and localized dialogue, significantly expanding upon Synthesia’s earlier avatar-centric offerings.
- This launch supports enterprise-scale demand, aligning with Synthesia’s $2.1 billion valuation and a customer base that includes 60% of Fortune 100 companies, while facing competition from AI-focused startups and established platforms like Canva.
Impact
Synthesia’s move to integrate Veo 3 highlights its strategy to stay competitive as generative video adoption grows in enterprise settings. By offering advanced content creation and flexible credit-based pricing, Synthesia aims to maintain its leadership against emerging rivals. The update comes as specialized AI video products rapidly evolve for business training and marketing use.
