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Details
- Salesforce is now allowing Independent Software Vendors (ISVs) to embed the full Agentforce 360 platform into their commercial applications, marking its most significant platform expansion since the debut of Force.com 18 years ago.
- This move provides ISVs such as HarvestPath, Certinia, Litify, ComplianceQuest, and Bariatric Centers of America with access to AI-native features that were previously exclusive to Salesforce customers, including Data 360, Agentforce Marketing, Trusted Services, and tailored industry modules for sectors like finance and automotive.
- Partners benefit from new flexible pricing models, including seat-based, usage-based, and consumption pricing, streamlined order management and billing through a forthcoming Partner Marketplace app, real-time App Analytics, and exposure to the extensive Salesforce customer base of over 160,000 companies.
- The release builds on Salesforce’s legacy of AppExchange and Force.com, now extending advanced AI and data infrastructure to ISVs, and empowering domain experts across industries to develop and launch specialized applications more efficiently.
- With over 90% of Salesforce customers already utilizing AppExchange apps and analyst forecasts projecting AppExchange spending to surge from $2.5 billion to nearly $9 billion by 2033, the expansion opens new market opportunities for ISV-led, vertical-specific solutions.
Impact
By opening Agentforce 360 to ISVs, Salesforce lowers barriers for innovators to deliver AI-powered, industry-focused enterprise applications. This strategic move intensifies platform integration and positions Salesforce to capture a growing share of the SMB and specialist software market. It also signals Salesforce’s acceleration toward a partner-driven marketplace, reinforcing its ecosystem and deepening its competitive moat in the enterprise technology sector.
