Salesforce and OpenAI Deepen Partnership with Agentforce 360, ChatGPT, and Slack Integrations

October 14, 2025

Details

  • Salesforce and OpenAI announced an expanded strategic partnership on October 14, 2025, bringing Salesforce's Agentforce 360 capabilities directly into ChatGPT for enterprise users. This offers features like querying sales data, reviewing customer conversations, and generating Tableau visualizations via natural language.
  • The collaboration spans multiple platforms, including ChatGPT with 800 million weekly users and Slack with 5.2 billion weekly messages. Both Salesforce CEO Marc Benioff and OpenAI CEO Sam Altman voiced support for deeper AI integration within business workflows.
  • Key integrations include: Agentforce 360 apps in ChatGPT for direct CRM data access; Instant Checkout with Agentforce Commerce to reach ChatGPT users; a ChatGPT app for Slack offering content summarization and drafting; Codex integration in Slack for natural language coding; and OpenAI’s latest models, including GPT-5, available natively in the Agentforce 360 Platform as part of its Atlas Reasoning Engine.
  • This partnership builds on prior efforts, such as OpenAI choosing Slack as the first enterprise host for its third-party ChatGPT app and Salesforce’s earlier collaboration with OpenAI for Einstein GPT. Notably, the commerce integration leverages the Agentic Commerce Protocol and Stripe for secure and privacy-compliant transactions.
  • The deal introduces a new commerce approach: Agentforce Commerce product catalogs can now appear inside ChatGPT, supporting instant checkout as users engage in conversation, marking a shift from siloed business tools to unified, conversational, AI-driven enterprise experiences.

Impact

This strategic alliance strengthens Salesforce's position in the race against Microsoft and other tech giants by delivering a unified conversational AI layer across core business applications. Embedding commerce and workflow tools directly within AI chat platforms could fundamentally alter customer and employee engagement patterns, potentially redefining enterprise software over the coming year. The industry’s move toward seamless conversational interfaces signals a broader trend toward frictionless, multi-platform business interactions.

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