Midjourney Debuts $10-Per-Month V1 Video Generation Tool for Subscribers

Details

• Midjourney introduces its first video-creation engine, “V1 Video,” expanding from still imagery to motion content.
• All paid subscription tiers, starting at $10 per month, receive immediate access via the web platform without needing to upgrade.
• Users can convert any prompt or existing Midjourney image into short animated videos using the new “video” buttons in the Create panel.
• Each video clip requires roughly the same GPU credits as an upscale and is advertised as approximately 25 times cheaper than dominant diffusion-based video tools.
• The service is launching on the web only for now, with Discord integration coming later, allowing Midjourney to manage demand and GPU constraints.
• Pro-tier subscribers ($60/month) are testing an “unlimited relax mode,” while other tiers draw from monthly credit allotments.
• Midjourney teases new features including anime-focused video models, added image options, and a proprietary upscaler to reinforce its ecosystem.
• Leadership suggests video generation is a prelude to real-time, open-world simulation technologies.

Impact

Midjourney’s aggressive $10 entry price intensifies competition, challenging established players like Runway and upcoming products like OpenAI’s Sora. The seamless image-to-video workflow could increase user stickiness, potentially raising barriers for those contemplating alternative platforms. By extending into video and hinting at simulation, Midjourney underscores a broader industry trend pushing platforms beyond static media—which may spur heavyweights like Adobe and Canva to accelerate similar moves.