OpenAI Rolls Out Sora App with Advanced Sora 2 Text-to-Video Model

Details

• Sam Altman introduces Sora, a new consumer app powered by the just-launched Sora 2 generative video model.
• Users submit prompts, set video length and style, and receive shareable videos in a TikTok-style feed.
• Sora 2, following February's initial preview, offers improved frame rates, fewer motion artifacts, and supports clips several minutes long.
• Integrated editing tools allow creators to trim, remix, and collaborate before exporting their videos to social networks.
• The app is now available for iOS, Android, and the web, with enterprise and API integration planned for later this year.
• Safety features include watermarking, provenance metadata, and a clear policy for restricted content, continuing OpenAI’s collaboration with C2PA.
• Altman frames the release as a pivotal moment for creativity, seeking to make high-quality video generation as accessible as text-based chatting.

Impact

This launch intensifies competition against Google DeepMind’s Veo and Meta’s Emu Video, marking a shift toward consumer-facing AI video platforms. By blending generative models with a social app format, OpenAI moves into TikTok and Instagram Reels territory, which could redraw engagement metrics on creative platforms. Its proactive safety and compliance measures align with upcoming AI regulations, positioning OpenAI as a responsible leader in the space.