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Details
- Salesforce has launched Agentforce Commerce, a comprehensive platform designed to help retailers engage customers across both emerging AI-powered channels like ChatGPT and their owned digital properties, allowing seamless syndication of product catalogs into consumer AI interfaces while preserving brand control.
- Key technology integrations with OpenAI, Stripe, and Google underpin the launch, positioning Salesforce in a leadership role at the intersection of commerce and AI. Early adopters such as Pandora and Pacsun showcase real-world applications and highlight the system's market relevance.
- Agentforce Commerce introduces features like Guided Shopping for conversational product discovery, Agentic Order Routing for optimized fulfillment, and Agentforce Actions that automate merchandising decisions. The platform utilizes the Agentic Commerce Protocol to facilitate smooth integration with AI-driven shopping channels and supports enhanced in-store associate experiences with POS updates.
- AI-driven shopping traffic on the platform soared 119% year-over-year in the first half of 2025, with intelligent agents expected to generate 22% of worldwide orders during Cyber Week, highlighting a significant shift toward AI-mediated retail interactions.
- Agentforce Commerce sets itself apart as the first unified solution to seamlessly integrate e-commerce, point-of-sale, and order management through built-in agentic capabilities. Recognition in Gartner's Magic Quadrant further cements Salesforce's innovative and strategic position in enterprise retail technology.
Impact
The introduction of Agentforce Commerce signals a transformative shift in how retailers approach digital sales, with AI set to drive a growing share of customer engagement and orders. Salesforce's integration with leading tech firms and its unified approach give it a competitive edge as enterprise and mid-market retailers rapidly adopt agent-driven commerce. As AI-powered shopping accelerates, Salesforce is poised to reshape the industry standard for omnichannel e-commerce experiences.
